Entrepreneurship requires a broader view, and a thought out plan for your customers & markets to achieve what you want. Some entrepreneurs, who are in the preliminary stage of their startups tend to apply shortcuts which provide them benefits in the short-term however, In the long-term they prove out to be disasters and could cost them their business.
A marketing plan includes your action plan for the complete life span duration of your company. It should covers all the aspects of marketing which provides for both online and offline with defined goals. One of the common mistakes that startups tend to make is to just put a few ideas together for a marketing plan. You need to make a through research on your techniques, resources, and trends.
A customer is an individual, who wants to share his reviews and feedbacks based on his personal experience by your service which may or may not have relation to marketing trends. It should not distract you from what you want to do. Keep your focus on the ultimate goal and keep coming up with ideas which you are going to make life without losing the bigger picture.
Feedback’s and complaints are critical part of business since it gives you a glimpse of your business’s current position in comparison to where you want it to be. It is better not to get distracted from feedback, but it is equally important not to ignore them. Start thinking in this way, for whom you’re making this product? Who’s the end consumers? Same people who gave you the feedback, so if you don’t listen to them; they’ll never use your product. Therefore, entrepreneurs should value the feedback along complaints to make progressive changes in business accordingly.
Some of the entrepreneurs get a successful start and get rewarded for their hard work & struggle much sooner than they expected it. So, this makes them believe that they can handle everything on their own, and they start expanding their offerings. However, they are not able to handle that since it becomes to devote attention to every detail. This becomes one of the reasons for their failure.
If you wish to sell your product, do expensive advertising & marketing, but if you want to build a brand and want repetitive customers, make customer service your number one priority. Therefore, startups should be innovative and use modern tools to bring their customer service to a whole new level that will help customer to easily connect and have chat with them by using online business tools such as live chat support
There’s a no way without hurdles. All you have to do is to know how to avoid them for the better. Hope you would take note of the mistakes mentioned above and would not make it in your business. This article on mistakes that startups should and be prepare for beforehand.
